I recently had a client that went out of town for three weeks. I asked him if there was anything that he would like me to do while he was out of town.

He asked me to manage his adwords campaign.

I find that more frequently my clients are hovering over their adwords campaigns.  They are constantly tinkering with it.  After reviewing this particular campaign I could see why.  My client’s average click through rate was running about .11% .

He was confident that I could do a better job while he was out of town.  Wouldn’t that be nice, just go on vacation and come back to more business.  After a bit of tinkering, I have been able to get his click through rate to .89% as of this am. 

Is this a fluke?  I don’t know because I don’t have the stats to back it up, but I see that the campaigns that he designed are not performing well.

I am playing on the consumer confidence and accelerating all campaigns.  I am using a lot more of his advertising budget over the next week. 

How do these ad campaigns convert to return on investment.  Since there is so little work that we can do to his current site, which is quite complicated, there is no way of telling.  What- that is correct.

I recommend that you have a separate landing page for each of your ad campaigns.  For this particular client, it is at least a year off from becoming a reality.  I have Google Analytics, so this can also show me some of the activity on the site, but because the site is not tied in to Google Shopping Cart or a program that tracks it well, there is no way of telling what is going on.

I simply have to ask how sales are.

I have additional ad tracking on the site, which tells me that my Organic marketing efforts are working well, but there is still a disconnect.

This is common for any company that does not do E-commerce that is easily traceable.    Traceable through the IP Address.  Correspond with the new lead and see track their IP.

This is not easy for my clients who are not tech savvy.  If you have a solution, please feel free to contribute.