From Lance Kaplan, CEO of Zookfind.com

(conversation summarized)

Anyone who puts a zookfind search bar on the home page of website for two months will receive $200. in advertising credit. $100.00 per month.  Zookstaff will check periodically to see if the search bar is in place.

The search bar can be found by the image of the tree on www.Zookfind.com. Post the script to your site and sign in to http://www.zookfind.com/sponsorslogin.php .  Enter Coupon Code: 3Uk0nhKZ

 The deal is good for 24 hours from the time you say start!- So he says shhhh!

This is not valid for customers with existing accounts, which I think is *O&(*&, and I will work on him.  He is a reasonable man.  You just have to explain your point of view.  Frankly, I have been buried working to make my numbers.

Zookfind Beta Now Open- Free Search Engine Advertising.  $250.00 credit to new account holders.

Well, I called our first run Alpha instead of Beta because I thought that it had so many issues to be resolved. 

The overwhelming response from the new advertisers is that it is easy to set up and where is my money.  It takes a half hour for the system to check to make sure that each new sign up is not a duplicate and it must be hand checked and signed off by a manager. 

Everyone who has receive the link has been told that the credit has been taking about a half hour.  Of course, I am getting emails within 5 minutes of sign up and the emails are coming to me and not going to tech support.  Yikes!  Don’t kill the messenger who happened to deliver the correct message in the first place.

I am struggling with the receipt of about 300 emails a day.  If you are reading this and have trouble please contact tech support.  Tech support has received amazingly few messages.  This is because navigation is easy and there are very few user errors.- I wish that I could take credit for the design, but my input is a minuscule portion of what you see when you go to www.zookfind.com

I thought that you may be able to make use of the following:

The following link will give you $250.00 in advertising credits on a new Search Engine, Zookfind.com

There is no purchase necessary.  It does not ask you for your credit card information.
 
http://www.zookfind.com/sponsorslogin.php
 
Questions or concerns:  zooksupport@zookfind.com

These credits are applied within an hour of setting up your account and will be issued on a first come first serve basis.

If you appreciate being included in this program, please spread the word.  Heavy use will help us work out the kinks.

I recently had a client that went out of town for three weeks. I asked him if there was anything that he would like me to do while he was out of town.

He asked me to manage his adwords campaign.

I find that more frequently my clients are hovering over their adwords campaigns.  They are constantly tinkering with it.  After reviewing this particular campaign I could see why.  My client’s average click through rate was running about .11% .

He was confident that I could do a better job while he was out of town.  Wouldn’t that be nice, just go on vacation and come back to more business.  After a bit of tinkering, I have been able to get his click through rate to .89% as of this am. 

Is this a fluke?  I don’t know because I don’t have the stats to back it up, but I see that the campaigns that he designed are not performing well.

I am playing on the consumer confidence and accelerating all campaigns.  I am using a lot more of his advertising budget over the next week. 

How do these ad campaigns convert to return on investment.  Since there is so little work that we can do to his current site, which is quite complicated, there is no way of telling.  What- that is correct.

I recommend that you have a separate landing page for each of your ad campaigns.  For this particular client, it is at least a year off from becoming a reality.  I have Google Analytics, so this can also show me some of the activity on the site, but because the site is not tied in to Google Shopping Cart or a program that tracks it well, there is no way of telling what is going on.

I simply have to ask how sales are.

I have additional ad tracking on the site, which tells me that my Organic marketing efforts are working well, but there is still a disconnect.

This is common for any company that does not do E-commerce that is easily traceable.    Traceable through the IP Address.  Correspond with the new lead and see track their IP.

This is not easy for my clients who are not tech savvy.  If you have a solution, please feel free to contribute.