December 16th, 2009 by Carolyn Thompson
Your website should be doing more for your than providing a sense of credibility for your company.
Convert visitors into sales.
It is not too late to post gift certificate links to your site and generate instant revenue.
We charge a $75.00 set-up fee. This includes company set-up, logo uploads, and link posting to your site.
There is a separate one time set-up fee to the gift certificate processing company of $99.00 (Please call for current pricing).
SAMPLE ProspectHill Gift Certificate:

The Prospect Hill Website is being redesigned and should be posted within a couple weeks.
They are still selling instant gift certificates in the interim.
Posted in Internet Advertising | No Comments
September 24th, 2009 by Carolyn Thompson
This song is for you.

Thank you for sticking by me for all these years. You’ve been supportive of all of my numerous endeavors.
Thank you for being there and sharing our beautiful family and four “awesome” boys with me.
I look forward to sharing the rest of my life with you and enjoying some quiet moments (Is it possible?)
All my love. Today and always!
Carolyn
Posted in Internet Advertising | No Comments
September 1st, 2009 by Carolyn Thompson
Global Search Market Draws More than 100 Billion Searches per Month
Google Sites Leads Global Search Market with 67 Percent Market Share
RESTON, VA, August 31, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released a study of the global search market showing that more than 113 billion searches were conducted in July 2009, representing a 41-percent increase versus year ago. Google Sites attracted significantly more searches than any other engine with 76.7 billion searches conducted, or 67.5 percent market share. Yahoo! Sites ranked second worldwide with 8.9 billion searches (7.8 percent share), followed closely by Chinese search engine Baidu with 8 billion searches (7.0 percent share). Most of the top search properties worldwide experienced significant growth in search query volume versus last year, with Russian search engine Yandex growing at the fastest rate (94 percent) among the top ten.
Worldwide Search Market Overview
July 2009 vs. July 2008
Total Worldwide – Age 15+, Home/Work Locations
Source: comScore qSearch |
| |
Searches (MM) |
| July 2008 |
July 2009 |
Percent Change |
| Total Internet |
80,554 |
113,685 |
41% |
| Google Sites |
48,666 |
76,684 |
58% |
| Yahoo! Sites |
8,689 |
8,898 |
2% |
| Baidu.com Inc. |
7,413 |
7,976 |
8% |
| Microsoft Sites |
2,349 |
3,317 |
41% |
| eBay |
1,223 |
1,723 |
41% |
| NHN Corporation |
1,243 |
1,526 |
23% |
| Ask Network |
929 |
1,291 |
39% |
| Yandex |
663 |
1,290 |
94% |
| AOL LLC |
1,148 |
1,023 |
-11% |
| Facebook.com |
743 |
879 |
18% |
Europe Accounts for Most Searches, but Latin America Highest in Searches per Searcher
The dynamics of search behavior vary considerably across different parts of the world. Among the five global regions, Europe accounted for the highest share of searches at 32.1 percent, followed by Asia Pacific (30.8 percent) and North America (22.1 percent). Notably, Latin America exhibited the heaviest search behavior per person with an average of 13 search usage days in July and 130 searches per searcher. Europe had the second highest overall search volume per person (117 searches per searcher) while North America exhibited the second heaviest frequency (12.5 search usage days per searcher).
Worldwide Search Market Overview by Region
July 2009
Total Worldwide – Age 15+, Home/Work Locations
Source: comScore qSearch |
|
Searches (MM) |
Share (%) of Searches |
Search Usage Days Per Searcher |
Searches Per Searcher |
| Worldwide |
113,685 |
100.0% |
11.0 |
103.3 |
| Europe |
36,446 |
32.1% |
11.8 |
116.9 |
| Asia Pacific |
35,001 |
30.8% |
9.3 |
84.7 |
| North America |
25,095 |
22.1% |
12.5 |
110.6 |
| Latin America |
10,524 |
9.3% |
13.0 |
130.4 |
| Middle East - Africa |
6,619 |
5.8% |
10.5 |
97.3 |
Posted in Internet Advertising, Internet Marketing, Pay Per Click, SEM, Search Engine Marketing | No Comments
August 4th, 2009 by Carolyn Thompson
Use this tool to compare your site to your competitors.
This is just one of the thousands of free tools available, but we think it is so simple that most people will use it.
Posted in Internet Marketing, Internet Marketing Tools | Comments Off
June 22nd, 2009 by Carolyn Thompson
Is it beneficial to advertise on referral sites?
We just created several referral sites for some clients. These same clients also do paid advertising and significant Organic marketing.
Without a doubt the bounce rate on referral sites is nearly one third of what it is on paid sites.
The bottom line is that it usually pays to be listed on targeted referral sites. When given the opportunity, see if you can commit to referral sites, which must be paid for, on a limited basis. Every site has there own personality and their own audience which will behave differently.
We posted two similar referral sites. Oddly, the .com and the .net are not ranked the same on the various websites. Google consistently posts the .com above the .net . Yahoo was posting the .net higher and it has since fallen below the .com (both on the first page search results). The .com has a better landing page, with a little more valuable content.
.net gets 1/3 more traffic and has a 33.3% bounce rate.
.com has a 16.67% bounce rate.
Will follow up with additional data on referral site advertising, as time permits.
Posted in Internet Marketing, SEO, referral site advertising | No Comments
May 28th, 2009 by Carolyn Thompson
Internet Marketing Tools: Where do you start to look when you are looking for resources to create a web presence?
Net Marketing Source will be changing this blog to a website that will include where to find helpful information such as free website templates. Website creation software free tools and ratings.
We look forward to providing you informative information while we make this site more useful to you.
If there is a particular tool or question you have in the interim, please don’t hesitate to email us: service@netmarketingsource.com
Thank you for visiting us.
Posted in Internet Marketing, Internet Marketing Tools | No Comments
May 13th, 2009 by Carolyn Thompson
Many people don’t have a clear understanding that the people that find you online are in a different frame of mind, and perhaps an entirely different profile from one another.
If you are going after your online market and have done your homework, like ServiceMaster you can then help create programs not only to capture this market, but to serve this market and understand their needs. Read the rest of this entry »
Posted in Internet Advertising, Internet Marketing, SEO | Comments Off
April 2nd, 2009 by Carolyn Thompson
Perform your market research first! Use numerous tools such as Google Trends. Keep in mind that Google Trends is not enough. It is essential to study the market that you think you want to get into before you do anything else.
As you study your market you will start to discover various marketing tools particular to that market.
Not sure where to start?
Read On: Market Research
Posted in Internet Marketing, SEO, target marketing | No Comments
March 15th, 2009 by Carolyn Thompson
I often hear from website owners that they are overwhelmed with what it takes to get ranked well in the Organic rankings.
This is true. It is a lot of effort and the efforts must be well orchestrated.
The fact is that the marketing efforts are what it takes to get the best online real estate.
Location, location, location. You can buy it with pay per click or use affiliated marketing programs or you can work toward getting it Organically. Search Engine Optimization, SEO; on and off site marketing; target marketing; customer engagement are all tactics which must be explored.
I am going to post a step by step series on how to get ranked Organically and how to perform a well orchestrated paid campaign.
Posted in Internet Advertising, Internet Marketing, Pay Per Click, SEO, target marketing | No Comments
January 24th, 2009 by Carolyn Thompson
The Internet Is More and More a Performance-driven Model
Over the last five years, performance-based advertising has gained market share over
the CPM-based model. This trend is most clearly seen in the U.K., where the online
ad market is more mature (~15% of ad dollars are spent online compared to only
~8% in the U.S.). In the U.K. market, we think roughly 85% of total online ad dollars
are spent on the performance-based model.
For our international forecast, we expect two main drivers to impact eCommerce
growth: (a) a very weak consumer outlook, with historically low consumer
confidence in parts of the world, including the UK, and (b) continued shift of wallet
share from offline retailers to online sellers.
JP Morgan -
Global Equity Research
05 January 2009
Posted in Internet Advertising, Internet Marketing, Pay For Performance, Pay Per Click, SEM, Search Engine Marketing | No Comments