Macroeconomic Conditions Will Likely Dominate

Performance

2008 was an extraordinary year, as the fallout from the mortgage business nearly

crippled U.S. financial systems. The financial sector underwent a massive

restructuring, with Lehman Brothers filing for bankruptcy, the government seizing

control of Fannie Mae and Freddie Mac, the government bailing out AIG, Goldman

Sachs and Morgan Stanley reorganizing as bank holding companies, and Bear

Stearns, Merrill Lynch, Wachovia, and WaMu, among others, ceasing to operate as

independent entities. Financial sector instability and mark-to-market losses almost

froze the credit market, leading to cash flow problems for both businesses and

consumers. A Zillow.com report estimates that American homeowners will

collectively lose more than $2 trillion in home value by the end of 2008. Meanwhile,

the U.S. auto industry sits on the verge of bankruptcy without a government bailout.

All of these events significantly impacted the overall economy, and we are facing the

worst recession since the ’70s.

The Internet industry is not immune from this recession. We expect significant

revenue growth deceleration (in some cases negative growth) for Internet companies

in 2009. However, we continue to see strong long-term fundamentals with worldwide

Internet penetration continuing to rise, newspaper and magazine businesses

continuing to lose ad spend market share, and consumer dependence on mobile and

Internet devices rising. We believe 4Q’08 and 1Q’09 will be the toughest financial

quarters for Internet companies, as we expect limited credit availability, weaker

foreign exchange currency rates, low consumer confidence, increased

unemployment, and cautious corporate expense control to plague companies.

However, we expect to see the economy stabilize in 2Q and modestly improve in

2H’09. The J.P. Morgan economic forecast calls for (1.6)% Y/Y Real GDP growth in

F’09, with 2H growth accelerating to (1.0)% Y/Y.

- From JP Morgan Report 1/05/2009 Global Equity Research

Get the most from your pay per click campaigns when you start with valuable keywords.

Create the most extensive keyword list you can and then study the list. Keywords or phrases that get very little traffic, convert better than keywords with tons of traffic.

Use a good analytics program which helps you track all the keywords selected by the user that lands on your site. Track that customer through to the shopping cart and to repeat visits and that is the keyword that is worth gold.

You may have a keyword that is valuable, but the customer is not attracted to you message. Keep this in mind prior to writing off a keyword as useless.

Marketing with poor keywords is a waste of money that could be spent on getting customers.

Good Internet Marketing is target marketing at the right price.

It is essential to reach your target market- Part of reaching your target marketing is knowing everything about them.  Who they are; what they buy; how often; whether they are likely to purchase more products or services in the future; and if they are going to tell a friend are just a few considerations.-  I will post a separate article about profiling. 

It may seem obvious to most people, but the nuances of what is purchased and the profit margin is often overlooked.  You must look at the profit margins for each product and service you are promoting, as well as if that particular sale is likely to encourage another.  Sell them a coffee maker, so they will buy the coffee is a great idea, as long as they are buying the coffee from you.

The cost of the customer/ client.  Internet marketing is similar to offline marketing, you need to brand and ask the customer for the sale.  It takes time, effort and money to establish a brand.  There are ways to reduce this timeline, expense and effort- it is called research, planning and execution. 

When you put the product in front of a customer and ask them to make a purchase, branding is a major factor.  Are they considering value, quality and benefit?

If you follow the marketing advice that I have posted on this site, you will begin to garner the necessary traffic you need to get the Organic and paid traffic.   Think about this carefully, target marketing includes BOTH Organic and Paid Traffic.

Net Marketing Source is now offering websites that are automatically optimized.  No more paying someone a monthly fee to optimize a site.  If your site is set up correctly from the beginning and structured properly it will always be 100% optimized.

What is the benefit of having a perfectly optimized website?  It ranks higher than a site that is not perfectly optimized- All things being equal.

That being said, my clients will outrank their competitors EVERY time.

$2400 for 12 pages of content.

• Keyword research provided by Net Marketing Source
• Competitive Analysis
• Market Trend Report
• Content provided by you, unless arranged otherwise.
• 10 business day turn around guaranteed.

Initial marketing package:

including article marketing (40 sites), press releases (20 sites), Wiki posts, video marketing (15 sites), Email capture and auto responder, three blogs to promote the website, 50 inlinks and much more.

$2400.00

Monthly marketing:

Article, video, press release, and buzz the net

$1,000 per month.

Proposals provided upon request to interested parties.

$1,000 per month.  (content provided by client)

Net Marketing Source - I just put that anchor tag there so that I make sure that I rank for my own name and you should too!

PR: wait… I: wait… L: wait… LD: wait… I: wait… Dir: wait… Rank: wait… Age: wait… I: wait… I: wait… I: wait… IP: wait… wait… wait… Robo: wait… wait… Rank: wait… Traffic: wait… Price: wait… W: wait… C: wait… N R: wait… I: wait… L: wait… wait… G trends: wait…

Some of my clients have pay per click campaigns and others don’t. I find it fascinating to listen the their varying perspectives.

Here is a great example: www.Baysidelimo.com came to me because they want to stay on top of the search engine results
pages for limousine services. The inauguration is coming up and they still had a few cars left that have not been booked. Their service is superior. They are the most professional and enjoyable limousine services I have used. People are coming from around the world who have never heard of Baysidelimousine. So the question is how to capture this target marketing in the least amount of time.

Organic marketing takes both talent and time. With only a month before the inauguration, there must be a decision whether to spend the time and money marketing the site for a keyword phrase” inauguration limousine ” , which is only used every four years.

I would make a lot of money if I took the project and handed a huge Organic marketing rush job to my staff, but the results may not come quick enough and the return on investment is not there. I told the owner of Baysidelimo that after the marketing was done that they would be left with numerous valuable inlinks, but we would be promoting the site for a keyword that is seldom used.

Understanding keyword research and the value of both Organic and paid marketing is essential not only to dominate a market, but for survival.

In the case of Baysidelimo, they had enjoyed significant revenue for many years and built an empire. They did not work to maintain the marketing of their website, as their superior service and top Internet search rankings kept them on top.

Lack of new content on their site caused their site to fall in the rankings. Here is an exemplary company that is not getting ranked well on the Internet, not because they aren’t a superior company, but because they did not realize the value of staying in touch with both Organic and pay per click Internet marketing.

Please contact Bayside Limo to book your reservation 410-549-0413. They know how to navigate around Washington DC and surrounding areas. This is not the type of event in which you want to rent a car. Traffic is going to be backed up for miles and if you don’t know which roads are closed and the best way to get where you are going, you may miss your events.

The owner said that he was concerned that he would become reliant on pay per click. I said not to worry. Pay per click can help generate immediate revenue that you can use for long term viability.

In addition, when you do a good job or sell a good product there are often repeat customers and new customers by referral. The cost per lead drops when it goes from a single purchase to many purchases.

It is essential for all companies to have a healthy balance of new customers, to cover those lost through attrition. Companies must have enough business to cover both their fixed and variable costs or they will find themselves going down with the ship.

PR: wait… I: wait… L: wait… LD: wait… I: wait… Dir: wait… Rank: wait… Age: wait… I: wait… I: wait… I: wait… IP: wait… wait… wait… Robo: wait… wait… Rank: wait… Traffic: wait… Price: wait… W: wait… C: wait… N R: wait… I: wait… L: wait… wait… G trends: wait…

Before you build your site, you need to determine if there is a market for what you are trying to promote.

1. Do keyword research.  Use the terms that you think your customers will use to try to find you.  Drill down into those words.  Look for similar words and phrases.  It is easier to rank for a long tail phrase* than it is for a broad term.
2. Check the traffic.  Is there significant number of natural clicks each day in your target market?  Sometimes a niche market may get fewer clicks a day, but more of the visitors convert to customers.
3. Market Trends.  Do research to determine if there is an increasing number of Internet searchers in this particular category.
4. Competition.  Just because there is a lot of competition in a particular market does not mean that you can’t dominate the market quickly.  You need to understand your competition’s marketing efforts.  How old is the competitor’s website? Do they have a significant number of inlinks?  What is the value of the inlinks?  What is the SEO score of the competition?  What are they ranked for?
5. You may have found a great market, but if you competitor is putting thousands of dollars each month to dominate the market using both paid and Organic marketing, you are either going to have to match funds, outsmart them or both.

• Keyword research (returned in 24 hours- or the following weekday)
• Traffic reporting- This is included free with your keyword research.
• Market Trends
• point in doing all the work and then not marketing your site.

All for $375.00 References available upon request

PR: wait… I: wait… L: wait… LD: wait… I: wait… Dir: wait… Rank: wait… Age: wait… I: wait… I: wait… I: wait… IP: wait… wait… wait… Robo: wait… wait… Rank: wait… Traffic: wait… Price: wait… W: wait… C: wait… N R: wait… I: wait… L: wait… wait… G trends: wait…

It is essential to get valuable inlinks directed to your website.

Garnering Valuable Inlinks Will Increase Your Page Rank And Drive Targeted Traffic To Your Site.

Please keep in mind that the source of the inlinks is important. Is the site linking to you well ranked? Are they an authority in their field which is relative to the content that you are asking them to link to on your site?

If you belong to an industry association check to see if you can get them to link to your site. Typically associations rank high because their information is focused and numerous related industries and members link to them.

Get published! Industry trade magazines and related trade magazines are valuable for the same reason. If what you are doing is newsworthy, let the world know it and reap the rewards.

Buzzing the Internet by posing on blogs, article marketing and social media marketing is helpful and should be used to reinforce your primary efforts.

Linking to your home page is helpful, but deep linking is essential. Deep linking is links which lead to the sub-pages of the site. It is ideal to use anchor tags with relevant keywords so that the search engines will begin to establish you as an authority for those terms.

Internet marketing has a lot to do with timing.

Is it better to have a sale when consumer confidence is height or low?  How about high and low.  Sometimes a change in the market gets people looking for deals.  They are tightening their belts and looking to save money.

I am a tracking fanatic.  I track my efforts for all my campaigns and my competitors too.  Sometimes my competitors hit the mark and sometimes they don’t.  I never take a competitor for granite.

Study your competitors marketing efforts to see if they have discovered a market or timing that you may have missed.

It may be a tedious task, but urge yourself along, knowing that you will benefit from the results.

If you have tips on timing or target marketing, please let me know. 

Be an authority in your market.

If you want to be successful on the Internet, be an authority on your niche.

1. Create a marketing plan
2. Determine what information will be published
3. Establish a frequency for publishing
4. Do extensive research and include quotes and statistics in your material
5. Publish information of value
6. Create viral information
7. Be creative
8. Keep it fresh
9. Don’t publish duplicate content
10. Stay on topicDon’t create a hard sales pitch
11. Give readers a reason to come back
12. Make sure that your readers can contact you

If you want to promote a company, site, or thought, plan carefully.  If you want to capture your target market, create your Internet marketing plan first so that you can be an authority in your market.

Press Releases are a great way to increase your company credibility.

When planning a Press Release:

1. Make sure that the information is in line with your company brand and message.
2. You select Press Release publishers carefully.
3. You do not submit duplicate content.
4. All information should be informative and not a sales pitch.
5. You follow up to see where the Press Releases were approved and posted.
6. You market your Press Releases.
7. You send a link to the Press Releases to your circle of influence: Clients, Customers, Vendors, Family and Friends - Don’t forget your Internet friends.