September 1st, 2009 by Carolyn Thompson
Global Search Market Draws More than 100 Billion Searches per Month
Google Sites Leads Global Search Market with 67 Percent Market Share
RESTON, VA, August 31, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released a study of the global search market showing that more than 113 billion searches were conducted in July 2009, representing a 41-percent increase versus year ago. Google Sites attracted significantly more searches than any other engine with 76.7 billion searches conducted, or 67.5 percent market share. Yahoo! Sites ranked second worldwide with 8.9 billion searches (7.8 percent share), followed closely by Chinese search engine Baidu with 8 billion searches (7.0 percent share). Most of the top search properties worldwide experienced significant growth in search query volume versus last year, with Russian search engine Yandex growing at the fastest rate (94 percent) among the top ten.
Worldwide Search Market Overview
July 2009 vs. July 2008
Total Worldwide – Age 15+, Home/Work Locations
Source: comScore qSearch |
| |
Searches (MM) |
| July 2008 |
July 2009 |
Percent Change |
| Total Internet |
80,554 |
113,685 |
41% |
| Google Sites |
48,666 |
76,684 |
58% |
| Yahoo! Sites |
8,689 |
8,898 |
2% |
| Baidu.com Inc. |
7,413 |
7,976 |
8% |
| Microsoft Sites |
2,349 |
3,317 |
41% |
| eBay |
1,223 |
1,723 |
41% |
| NHN Corporation |
1,243 |
1,526 |
23% |
| Ask Network |
929 |
1,291 |
39% |
| Yandex |
663 |
1,290 |
94% |
| AOL LLC |
1,148 |
1,023 |
-11% |
| Facebook.com |
743 |
879 |
18% |
Europe Accounts for Most Searches, but Latin America Highest in Searches per Searcher
The dynamics of search behavior vary considerably across different parts of the world. Among the five global regions, Europe accounted for the highest share of searches at 32.1 percent, followed by Asia Pacific (30.8 percent) and North America (22.1 percent). Notably, Latin America exhibited the heaviest search behavior per person with an average of 13 search usage days in July and 130 searches per searcher. Europe had the second highest overall search volume per person (117 searches per searcher) while North America exhibited the second heaviest frequency (12.5 search usage days per searcher).
Worldwide Search Market Overview by Region
July 2009
Total Worldwide – Age 15+, Home/Work Locations
Source: comScore qSearch |
|
Searches (MM) |
Share (%) of Searches |
Search Usage Days Per Searcher |
Searches Per Searcher |
| Worldwide |
113,685 |
100.0% |
11.0 |
103.3 |
| Europe |
36,446 |
32.1% |
11.8 |
116.9 |
| Asia Pacific |
35,001 |
30.8% |
9.3 |
84.7 |
| North America |
25,095 |
22.1% |
12.5 |
110.6 |
| Latin America |
10,524 |
9.3% |
13.0 |
130.4 |
| Middle East - Africa |
6,619 |
5.8% |
10.5 |
97.3 |
Posted in Internet Advertising, Internet Marketing, Pay Per Click, SEM, Search Engine Marketing | No Comments
March 15th, 2009 by Carolyn Thompson
I often hear from website owners that they are overwhelmed with what it takes to get ranked well in the Organic rankings.
This is true. It is a lot of effort and the efforts must be well orchestrated.
The fact is that the marketing efforts are what it takes to get the best online real estate.
Location, location, location. You can buy it with pay per click or use affiliated marketing programs or you can work toward getting it Organically. Search Engine Optimization, SEO; on and off site marketing; target marketing; customer engagement are all tactics which must be explored.
I am going to post a step by step series on how to get ranked Organically and how to perform a well orchestrated paid campaign.
Posted in Internet Advertising, Internet Marketing, Pay Per Click, SEO, target marketing | No Comments
January 24th, 2009 by Carolyn Thompson
The Internet Is More and More a Performance-driven Model
Over the last five years, performance-based advertising has gained market share over
the CPM-based model. This trend is most clearly seen in the U.K., where the online
ad market is more mature (~15% of ad dollars are spent online compared to only
~8% in the U.S.). In the U.K. market, we think roughly 85% of total online ad dollars
are spent on the performance-based model.
For our international forecast, we expect two main drivers to impact eCommerce
growth: (a) a very weak consumer outlook, with historically low consumer
confidence in parts of the world, including the UK, and (b) continued shift of wallet
share from offline retailers to online sellers.
JP Morgan -
Global Equity Research
05 January 2009
Posted in Internet Advertising, Internet Marketing, Pay For Performance, Pay Per Click, SEM, Search Engine Marketing | No Comments
January 18th, 2009 by Carolyn Thompson
Get the most from your pay per click campaigns when you start with valuable keywords.
Create the most extensive keyword list you can and then study the list. Keywords or phrases that get very little traffic, convert better than keywords with tons of traffic.
Use a good analytics program which helps you track all the keywords selected by the user that lands on your site. Track that customer through to the shopping cart and to repeat visits and that is the keyword that is worth gold.
You may have a keyword that is valuable, but the customer is not attracted to you message. Keep this in mind prior to writing off a keyword as useless.
Marketing with poor keywords is a waste of money that could be spent on getting customers.
Posted in Internet Marketing, Pay Per Click, SEO | No Comments
January 10th, 2009 by Carolyn Thompson
Good Internet Marketing is target marketing at the right price.
It is essential to reach your target market- Part of reaching your target marketing is knowing everything about them. Who they are; what they buy; how often; whether they are likely to purchase more products or services in the future; and if they are going to tell a friend are just a few considerations.- I will post a separate article about profiling.
It may seem obvious to most people, but the nuances of what is purchased and the profit margin is often overlooked. You must look at the profit margins for each product and service you are promoting, as well as if that particular sale is likely to encourage another. Sell them a coffee maker, so they will buy the coffee is a great idea, as long as they are buying the coffee from you.
The cost of the customer/ client. Internet marketing is similar to offline marketing, you need to brand and ask the customer for the sale. It takes time, effort and money to establish a brand. There are ways to reduce this timeline, expense and effort- it is called research, planning and execution.
When you put the product in front of a customer and ask them to make a purchase, branding is a major factor. Are they considering value, quality and benefit?
If you follow the marketing advice that I have posted on this site, you will begin to garner the necessary traffic you need to get the Organic and paid traffic. Think about this carefully, target marketing includes BOTH Organic and Paid Traffic.
Posted in Internet Marketing, Pay Per Click, target marketing | 1 Comment
December 16th, 2008 by Carolyn Thompson
Some of my clients have pay per click campaigns and others don’t. I find it fascinating to listen the their varying perspectives.
Here is a great example: www.Baysidelimo.com came to me because they want to stay on top of the search engine results
pages for limousine services. The inauguration is coming up and they still had a few cars left that have not been booked. Their service is superior. They are the most professional and enjoyable limousine services I have used. People are coming from around the world who have never heard of Baysidelimousine. So the question is how to capture this target marketing in the least amount of time.
Organic marketing takes both talent and time. With only a month before the inauguration, there must be a decision whether to spend the time and money marketing the site for a keyword phrase” inauguration limousine ” , which is only used every four years.
I would make a lot of money if I took the project and handed a huge Organic marketing rush job to my staff, but the results may not come quick enough and the return on investment is not there. I told the owner of Baysidelimo that after the marketing was done that they would be left with numerous valuable inlinks, but we would be promoting the site for a keyword that is seldom used.
Understanding keyword research and the value of both Organic and paid marketing is essential not only to dominate a market, but for survival.
In the case of Baysidelimo, they had enjoyed significant revenue for many years and built an empire. They did not work to maintain the marketing of their website, as their superior service and top Internet search rankings kept them on top.
Lack of new content on their site caused their site to fall in the rankings. Here is an exemplary company that is not getting ranked well on the Internet, not because they aren’t a superior company, but because they did not realize the value of staying in touch with both Organic and pay per click Internet marketing.
Please contact Bayside Limo to book your reservation 410-549-0413. They know how to navigate around Washington DC and surrounding areas. This is not the type of event in which you want to rent a car. Traffic is going to be backed up for miles and if you don’t know which roads are closed and the best way to get where you are going, you may miss your events.
The owner said that he was concerned that he would become reliant on pay per click. I said not to worry. Pay per click can help generate immediate revenue that you can use for long term viability.
In addition, when you do a good job or sell a good product there are often repeat customers and new customers by referral. The cost per lead drops when it goes from a single purchase to many purchases.
It is essential for all companies to have a healthy balance of new customers, to cover those lost through attrition. Companies must have enough business to cover both their fixed and variable costs or they will find themselves going down with the ship.
Posted in Internet Marketing, Pay Per Click, SEO | No Comments
December 12th, 2008 by Carolyn Thompson
Before you build your site, you need to determine if there is a market for what you are trying to promote.
- Do keyword research. Use the terms that you think your customers will use to try to find you. Drill down into those words. Look for similar words and phrases. It is easier to rank for a long tail phrase* than it is for a broad term.
- Check the traffic. Is there significant number of natural clicks each day in your target market? Sometimes a niche market may get fewer clicks a day, but more of the visitors convert to customers.
- Market Trends. Do research to determine if there is an increasing number of Internet searchers in this particular category.
- Competition. Just because there is a lot of competition in a particular market does not mean that you can’t dominate the market quickly. You need to understand your competition’s marketing efforts. How old is the competitor’s website? Do they have a significant number of inlinks? What is the value of the inlinks? What is the SEO score of the competition? What are they ranked for?
- You may have found a great market, but if you competitor is putting thousands of dollars each month to dominate the market using both paid and Organic marketing, you are either going to have to match funds, outsmart them or both.
- Keyword research (returned in 24 hours- or the following weekday)
- Traffic reporting- This is included free with your keyword research.
- Market Trends
- point in doing all the work and then not marketing your site.
All for $375.00 References available upon request
Posted in Internet Marketing, Pay Per Click, SEO | No Comments
