Before You Build Your Site- Check To See If There Is A Market
Before you build your site, you need to determine if there is a market for what you are trying to promote.
- Do keyword research. Use the terms that you think your customers will use to try to find you. Drill down into those words. Look for similar words and phrases. It is easier to rank for a long tail phrase* than it is for a broad term.
- Check the traffic. Is there significant number of natural clicks each day in your target market? Sometimes a niche market may get fewer clicks a day, but more of the visitors convert to customers.
- Market Trends. Do research to determine if there is an increasing number of Internet searchers in this particular category.
- Competition. Just because there is a lot of competition in a particular market does not mean that you can’t dominate the market quickly. You need to understand your competition’s marketing efforts. How old is the competitor’s website? Do they have a significant number of inlinks? What is the value of the inlinks? What is the SEO score of the competition? What are they ranked for?
- You may have found a great market, but if you competitor is putting thousands of dollars each month to dominate the market using both paid and Organic marketing, you are either going to have to match funds, outsmart them or both.
- Keyword research (returned in 24 hours- or the following weekday)
- Traffic reporting- This is included free with your keyword research.
- Market Trends
- point in doing all the work and then not marketing your site.
All for $375.00 References available upon request
Posted in Internet Marketing, Pay Per Click, SEO |