Get the most from your pay per click campaigns when you start with valuable keywords.

Create the most extensive keyword list you can and then study the list. Keywords or phrases that get very little traffic, convert better than keywords with tons of traffic.

Use a good analytics program which helps you track all the keywords selected by the user that lands on your site. Track that customer through to the shopping cart and to repeat visits and that is the keyword that is worth gold.

You may have a keyword that is valuable, but the customer is not attracted to you message. Keep this in mind prior to writing off a keyword as useless.

Marketing with poor keywords is a waste of money that could be spent on getting customers.