Many people don’t have a clear understanding that the people that find you online are in a different frame of mind, and perhaps an entirely different profile from one another.

If you are going after your online market and have done your homework, like ServiceMaster you can then help create programs not only to capture this market, but to serve this market and understand their needs.

They understand that their customer want to know that the service providers are insured and using truck mounted equipment.  There are many other important factors that they learned are essential to the most discriminating customer. 

I suggest that you follow this model.  They went after the Maryland Tile Grout Cleaning market and are now reaping the rewards of stellar marketing.

You can too.  If you need marketing advice,  contact Service@netmarketingsource.com . Net Marketing Source knows what it takes to get traffic to a site and customer buying.