Press Releases are a great way to increase your company credibility.

When planning a Press Release:

1. Make sure that the information is in line with your company brand and message.
2. You select Press Release publishers carefully.
3. You do not submit duplicate content.
4. All information should be informative and not a sales pitch.
5. You follow up to see where the Press Releases were approved and posted.
6. You market your Press Releases.
7. You send a link to the Press Releases to your circle of influence: Clients, Customers, Vendors, Family and Friends - Don’t forget your Internet friends.