Prior to performing “search engine optimization” on a site, it is essential to analyze the current status of the site for a baseline. Don’t make any changes until you know where you currently stand or your marketing efforts may have an adverse effect on customer conversions (traffic that visits the site and takes the desired action)
There is a great deal of information that can be realized without having access to your site or an analytics tool, such as Google Analytics. This is a mixed blessing, as your competitors also have access to this information. Hmmm.
When I meet with a new client, I analyze their site and those of their online competitors*
Sample Report
Meta Title Missing (if it is not keyword optimized this will be stated).
Meta Description Missing (if it is not keyword optimized this will be stated).
Meta Missing (if it is not keyword optimized this will be stated).
Google PR 1
Google Cached Date 6/1/2009
Google Index pages 35
Links Yahoo 25
MSN Index 23
No site updates since: 2008
Unique Visitors Per Month- 3,200
Time On Site 2.8 minutes
Traffic Trend - Up 10%
Alexa Rank 0
Delicious 0
SEO Score 80%
Title Relevance 66%
Images- Alt Tags Missing- 13
Created: 12-5-1998
Robot- No
Sitemap – No
Links Internal 11/ External 1
url: http://www. ficticious company/ services_maintenance.html – Missed opportunity not optimizing for keyword.
Keyword Cloud:
leaves lawn care local lawns washington metro suburban area experience specific choose service attention professionals apply seed fertilizers weed controls insecticides box
Title
Leaves Lawn Care
Description
Excerpted from the website:
Leaves Lawn Care is a local company, servicing lawns in the Washington D.C. metro and suburban area only. We have experience in handling the specific conditions in your neighborhood - and lawns like yours.
read more
Languages
English
Address
1726 Main Street
Baltimore MD US
Contact
Leaves Lawn Care
410-555-5555
Competitors: For Keywords: merchantcircle.com citysearch.com leaf.com lawns.com manta.com checkbook.org superpages.com leafathome.com leaflawncare.net (created in 2007) leafgreeninc.com
leaf Lawn Care 3 reviews - Write a review
|
131 Main Street Baltimore, MD - (410) 55-5555
“Their service treatments are reasonable in price. They come regularly and they are careful not to kill your plants. …“
Website - Directions
|
——-3 REVIEWS – This is good and we need to make sure that more are posted.
Google Adwords: Paying Competitors
Sponsored Links
1. Lawn Care
www.Scotts.com/Ortho Protect Against Weeds & Pests With Ortho®. Defend What’s Yours™.
2. 50% Off TruGreen®
TruGreenOffers.com/50%Off Save 50% On Your 1st 2 Applications By Purchasing Our Lawn Care Program
3. Scotts Lawn Service
www.ScottsLawnService.com Weed, Soil, & Other Inspections. Lawn Care From The Lawn Experts.
Results 1 - 10 of about 17,900,000 for lawn care. (0.18 seconds)
|
Sponsored Links
1. Silver Spring Lawn Care
Call Our Lawn Care Service for Lawn
Maintenance & Other Lawn Services.
www.Mario-Landscape.comWashington, DC (Hagerstown, MD)
2. Lawn Care
Find 5-Star Rated Lawn Care Pros
Backed by Our Service Guarantee!
www.ServiceMagic.com
3. Hyattsville Lawn Care
Call Us for Landscape Installation,
Lawn Care, Tree Trimming and More!
GarciasGeneralContracting.comWashington, DC (Hagerstown, MD)
4. Lawn Care - Home Depot
Join The Home Depot Garden Club
Today For Expert Advice & Solutions
www.HomeDepotGardenClub.com
5. Silver Spring Lawn Care
From Mowing To Sodding, Seeding &
Aeration, We Do It All. Call Today.
TurfAndOrnamentalCare.comWashington, DC (Hagerstown, MD)
6. Maryland Lawn Service
Fertilizer Weed/Insect Controls
Customized Lawn Care Programs
www.AmericanLawnSpecialists.com
7. Central Sod Farms Inc.
The grass is greener on OUR side!
Quick Delivery, Lowest Price
www.centralsodmd.comMaryland
8. North Virginia Landscaper
Call For Excellent Landscaping And
Tree Services In Northern Virginia.
UmanzorTreeService.comWashington, DC (Hagerstown, MD)
More Sponsored Links »
|
|
|
|
Total number of words: 242
Keyword
|
Found in
|
Repeats
|
Density
|
Search volume
|
Approx Avg Search Volume
|
Estimated Avg. CPC
|
|
lawn
|
T
|
10
|
4.13
|
13,600,000
|
7,480,000
|
$1.51
|
|
care
|
T
|
8
|
3.31
|
no data
|
no data
|
no data
|
|
leafy
|
T
|
6
|
2.48
|
673,000
|
450,000
|
$0.97
|
|
local
|
|
3
|
1.24
|
13,600,000
|
13,600,000
|
$1.10
|
|
area
|
|
3
|
1.24
|
no data
|
no data
|
no data
|
|
service
|
T
|
3
|
1.24
|
55,600,000
|
55,600,000
|
$2.33
|
|
apply
|
|
3
|
1.24
|
no data
|
no data
|
no data
|
|
lawns
|
|
2
|
0.83
|
246,000
|
165,000
|
$1.49
|
|
washington
|
|
2
|
0.83
|
no data
|
no data
|
no data
|
|
metro
|
|
2
|
0.83
|
11,100,000
|
20,400,000
|
$1.19
|
|
suburban
|
|
2
|
0.83
|
1,830,000
|
1,500,000
|
$2.19
|
|
experience
|
|
2
|
0.83
|
4,090,000
|
5,000,000
|
$1.63
|
|
specific
|
|
2
|
0.83
|
no data
|
no data
|
no data
|
|
choose
|
|
2
|
0.83
|
no data
|
no data
|
no data
|
|
attention
|
|
2
|
0.83
|
1,000,000
|
1,220,000
|
$1.64
|
|
professionals
|
|
2
|
0.83
|
no data
|
no data
|
no data
|
|
seed
|
|
2
|
0.83
|
6,120,000
|
7,480,000
|
$0.92
|
|
fertilizers
|
|
2
|
0.83
|
201,000
|
201,000
|
$1.02
|
|
weed
|
|
2
|
0.83
|
16,600,000
|
7,480,000
|
$0.83
|
|
controls
|
|
2
|
0.83
|
no data
|
no data
|
no data
|
|
insecticides
|
|
2
|
0.83
|
60,500
|
74,000
|
$1.02
|
|
box
|
|
2
|
0.83
|
no data
|
no data
|
no data
|
Total 2 word phrases: 19
|
|
|
|
Keyword
|
Found in
|
Repeats
|
Density
|
Search volume
|
Approx Avg Search Volume
|
Estimated Avg. CPC
|
|
lawn care
|
T
|
7
|
5.79
|
823,000
|
823,000
|
$4.35
|
|
leaf lawn
|
T
|
6
|
4.96
|
1,000
|
590
|
$1.99
|
|
a local
|
|
3
|
2.48
|
no data
|
no data
|
no data
|
|
the washington
|
|
2
|
1.65
|
no data
|
no data
|
no data
|
|
metro and
|
|
2
|
1.65
|
no data
|
no data
|
no data
|
|
and suburban
|
|
2
|
1.65
|
no data
|
no data
|
no data
|
|
suburban area
|
|
2
|
1.65
|
no data
|
no data
|
no data
|
|
experience in
|
|
2
|
1.65
|
no data
|
no data
|
no data
|
|
the specific
|
|
2
|
1.65
|
no data
|
no data
|
no data
|
|
why choose
|
|
2
|
1.65
|
no data
|
no data
|
no data
|
|
our professionals
|
|
2
|
1.65
|
no data
|
no data
|
no data
|
|
apply the
|
|
2
|
1.65
|
no data
|
no data
|
no data
|
|
seed fertilizers
|
|
2
|
1.65
|
no data
|
no data
|
no data
|
|
fertilizers weed
|
|
2
|
1.65
|
Not enough data
|
1,000
|
$0.05
|
|
weed controls
|
|
2
|
1.65
|
320
|
210
|
$0.05
|
|
controls and
|
|
2
|
1.65
|
no data
|
no data
|
no data
|
|
and insecticides
|
|
2
|
1.65
|
Not enough data
|
2,400
|
$0.05
|
|
your lawn
|
|
2
|
1.65
|
Not enough data
|
18,100
|
$0.05
|
|
o box
|
|
2
|
1.65
|
no data
|
no data
|
no data
|
Total 3 word phrases: 8
|
|
|
|
Keyword
|
Found in
|
Repeats
|
Density
|
Search volume
|
Approx Avg Search Volume
|
Estimated Avg. CPC
|
|
leaf lawn care
|
T
|
6
|
7.44
|
Not enough data
|
210
|
$0.05
|
|
metro and suburban
|
|
2
|
2.48
|
no data
|
no data
|
no data
|
|
and suburban area
|
|
2
|
2.48
|
no data
|
no data
|
no data
|
|
seed fertilizers weed
|
|
2
|
2.48
|
Not enough data
|
Not enough data
|
$0.05
|
|
fertilizers weed controls
|
|
2
|
2.48
|
Not enough data
|
Not enough data
|
$0.05
|
|
weed controls and
|
|
2
|
2.48
|
no data
|
no data
|
no data
|
|
controls and insecticides
|
|
2
|
2.48
|
no data
|
no data
|
no data
|
|
p o box
|
|
2
|
2.48
|
no data
|
no data
|
no data
|
Total 4 word phrases:
|
|
|
|
Keyword
|
Found in
|
Repeats
|
Density
|
Search volume
|
Approx Avg Search Volume
|
Estimated Avg. CPC
|
|
metro and suburban area
|
|
2
|
3.31
|
Not enough data
|
Not enough data
|
$0.05
|
|
seed fertilizers weed controls
|
|
2
|
3.31
|
Not enough data
|
Not enough data
|
$0.05
|
|
fertilizers weed controls and
|
|
2
|
3.31
|
Not enough data
|
Not enough data
|
$0.05
|
|
weed controls and insecticides
|
|
2
|
3.31
|
Not enough data
|
Not enough data
|
$0.05
|
|
Keyword (Google Ranking) leafylawncare merchantcircle.com
leafy lawn service 4 13
Number of Results CPC Competition Current vol. Average vol.
317000 1.91 3.82 0 22
Please note that if there is VERY limited traffic to your site (less than 600 unique visitors per month) than this is too little information to be recorded by the rating services. Most information is still available. You may not have access to the number of visitors per month, time on site or traffic trend.
.*Online Competitor- Anyone who has a listing where you want to be seen on the Internet. It is possible that the competitor is a federal agency or not necessarily selling the same widgets. If they are getting the search engine traffic that you want and need, they are your competitors.
