I have found more often clients are seeking to purchase our services without having an Interent Marketing Plan in place.

A well thought out marketing plan will help any business owner or Chief Marketing Officer obtain their goals.  Our plans are very systematic.  They include extensive research and essential data for developing marketing budgets and making marketing decisions.

A brief Internet marketing plan outline is shown below.  We will start posting more extensive marketing plans in our whitepapers section next week.

I. Analysis of Current Circumstance:

            A. Products and Services Offered

                1. Competitive Comparisons

                2. Sale Tracking

                    a. Customer Awareness of Product

                     b. Customer description. 

                     c. Purchase Decision

                        1. Reason for Purchase (need)

                        2. Reason for Selecting This Particular Product

                    d. Purchase Experience

                    e. Product Satisfaction

            B. Customer Service and Communications

            C. Customer Satisfaction Survey

            D. Market Share – Determination of potential market in $ and share of current market.

            E. Ranking

                 1. Ranking for Home Page

                 2. Ranking for Squeeze Pages

                 3. Ranking for Landing Pages

                 4. Ranking for additional Landing Pages

            F. Traffic

                 1. Source

                 2. Keyword

                 3. % of Organic vs.’ Paid

            G. ROI

                 1. Cost of Current Product Marketing Efforts

                 2. Revenue Directly Related To Marketing Efforts

            H. Current Distribution

                 1. Download

                 2. Mail

                 3. Both

            I. Competition

                 1. Competitors’ stats: content and inlink sources (consult notes regarding sources)

                 2. Competitor keywords and/ or anchor tags

                 3. Competitors’ marketing efforts

                 4. Competitors’ Products

                 5. Competitors’ Customer Service

                 6. Competitors’ Delivery System

            J. Current and Historical Financial Situation

            K. Historical Results

II. SWOT Analysis

            A .Internal Strengths and Weaknesses

                 1. Ecommerce

                 2. Customer Support

                 3. Ease of purchase and delivery

                 4. Customer Satisfaction and other areas of research will help determine S&W

            B. Outside Opportunities and Threats

                 1. List of Potential Allies/ Affiliates

                 2. List of potential new resources (tools and vendors).

                 3. Online Competitors

            C.SWOT Action Plan

III. Marketing Objectives and Obstacles

            A. Financial

                 1. Existing Products

                 2. New Products

            B. Marketing

                  1. Product Awareness

                  2. Product Interest

                  3. Product Trust

                  4. Customer Loyalty

IV. Marketing Strategy

            A .Research

            B. Target Marketing

            B. Positioning 

            C. Marketing Mix         

V. Action Plan and timeline

            A. Implementation of Resources

                 1). Review of article marketing effectiveness on this particular campaign

                 2. Implementation of additional articles for first five products and new products after                          market research is performed

                 3. Video Marketing (three for each product)

                 4. Social Media Marketing for Each Product (ten sites)           

            B. Timelines

                 1. Review of keyword research one week after contract acceptance

                 2. Collaberate on articles, immediately following keyword determination by both                                 parties.

                 3. Main articles produced and submitted for approval.

                 4. Articles immediately submitted for syndication.

                 5. Continuous collaboration for development of marketing plan

                 6. Submission of marketing plan- one month.

                 7. Review of article marketing effectivness

                 8. Determination of changes to be made to entire system currently in place.     

                     a. Review of financials  (revenue and profit margin)

                     b. Review of all traffic stats and site rankings

                     c. Review of delivery

                     d. Review of customer satisfaction

                     f. Plan for revisions

                   9. Video Marketing to be started after reviews

                  10. Social Media Marketing to begin after reviews

VI. Financials, Budgets and Projections

            A. Break-even Analysis

            B. Sales Projections

            C. Marketing and Budget Projections

            D .Return On Investment Stats

VII. Project Tracking

            A. Performance Tracking

            B. Contingency Planning